Im really picky about my underwear. It has to be unique, feminen and from the greatest fabric. All of this you can find in Fleur of England and if you are picky as I am you gonna love it as I do and be so amazed by their underwear collection!
Is Fleur of England only online shop or you also have some stores? If yes tell us where we can find them and if not are you planning to open one soon?
Fleur of England is stocked in over 22 countries in over 60 boutiques and department stores. We do not have a Fleur of England shop but we do ship internationally online everyday. It would be great to open a Fleur of England concept boutique one day.
Lace is all around your amazing brand! Why have you chosen this fabric?
I absolutely adore lace! I think the perfect lace bra is the most important piece in a woman’s wardrobe, it is the LBD of the lingerie drawer. At Fleur of England, we pride ourselves on luxury and one of the most luxurious fabrics in the world is lace. We use French Leavers Lace which is knitted on vintage looms which are over 100 years old. These vintage looms knit very slowly which means the lace is exceptionally delicate and intricate but also supportive for a woman’s curves.
When have you started your own brand and why have you chosen especially underwear?
I founded the exclusive label Fleur T, now Fleur of England, in 2000. For me, Fleur of England is the culmination of a dream that began when I was a little girl, growing up in the quintessentially English town of Guildford. I had an older brother, and four cousins who were also boys, and I had to wear a lot of boys’ hand-me downs. Maybe as a result of that, I craved anything feminine and delicate, and became fascinated by lingerie.
What kind of woman should wear Fleur of England?
What’s great about Fleur of England is that I have designed lingerie to suit all kinds of women. From the romantic, the sensual to the playful we have styles that suit them all.
Would you be interested once in doing men collection?
I get asked this quite a lot and I have to say it’s not something that’s for me as a designer.
What fabric we can find in Fleur ? Is fabric important to you?
Fabric is a huge part of the design process for me and something that plays a major part in Fleur of England. I hand-pick fabrics in Paris and use only the best of the best. My collections are mainly made from silk and lace as these are the most luxurious. I design the prints myself which are printed in England. I also sketch all of the embroideries myself which makes them bespoke.
Is it hard to be explored in the competition of huge fabric chains?
Yes I think it is but we have a very small amount of suppliers we work with and have worked with for the last 15 years. We trust them and they trust us.
I really love that your stuff are truly original designed and branded. Would you ever be interested to become a part of a big chains?
Not at the moment but things can change.
Where do you like to see Fleur of England in 5 years?
Continuing to grow and blossom with our new Resort collection to be launched early next year.
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